Haier announced on March 27 that it hosted the exclusive Champions Meeting in Paris, bringing together global partners, customers, and international media to showcase its latest smart home solutions. The event took place between the Roland-Garros and Paris Saint-Germain stadiums and highlighted Haier’s commitment to delivering advanced customer experiences.
The gathering is significant as it marks a milestone for Haier’s expansion in Europe and underlines its ambition to lead smart home innovation globally. The company presented a range of flagship products based on artificial intelligence, advanced sensors, and modern design.
Neil Tunstall, CEO of Haier Europe, said: “Being number one means more than market leadership; our goal is to continuously improve people’s living experience. Through our ‘Zero-Distance-to-Consumer’ philosophy we transform everyday insights into intelligent technologies that adapt, learn and provide ever more intuitive, personalized and meaningful experiences.”
Francesco Di Valentin, Chief Business Officer of Haier Europe, said: “Our collaborations with the world of sports reflect the same pursuit of excellence that drives our innovation. Events like the Champions Meeting allow us to connect directly with customers and partners in an inspiring setting while showcasing the strength of our portfolio and ecosystem.”
Haier’s new products include AI-powered televisions with Homey architecture for various display technologies tailored for entertainment needs; Horizon refrigerators offering up to 700 liters capacity with NutriBank storage; Vision 15 washing machines featuring AI-driven textile care; Bionicook steam ovens optimizing cooking processes; I-Pro Clean floor care devices including cordless vacuums; MultiWash washing machines allowing simultaneous laundry loads with separate programs; and I-Pro Shine dishwashers certified by Eurofins for high hygiene standards using visible light technology.
Since entering Europe in the 1990s, Haier has expanded its presence across over 45 markets on the continent. According to Euromonitor International cited by Haier Group, it has been ranked as the world’s top major appliance brand for seventeen consecutive years.
PR Newswire operates in more than 170 countries and supports distribution in over 40 languages according to its official website (source). It collaborates with over 500,000 media outlets and influencers globally (source) while providing expert editorial support around-the-clock (source). PR Newswire also offers services such as press release distribution enhanced by artificial intelligence tools (source).
Looking ahead, Haier aims to continue leading developments in connected living solutions worldwide.
