Reid's committee spent the most on media expenses in the quarter, with 60.9% of this total ($53,571) going to Wics in Springfield. Table 1 below shows the distribution of how Reid's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Media expenses
$88,013
49.5%
Campaign consulting
$41,531
23.4%
Radio buy
$33,985
19.1%
Radio buiy
$7,455
4.2%
Printing
$2,888
1.6%
Advertising
$2,100
1.2%
Advertisement
$1,194
0.7%
Media
$595
0.3%
Table 2 below shows the top 22 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
The Strategy Group
2016-10-13
$41,531
Campaign consulting
Wics
2016-10-13
$36,082
Media expenses
Comcast
2016-10-07
$29,855
Media expenses
Wics
2016-10-07
$17,318
Media expenses
Capitol Radio Group
2016-10-07
$16,128
Radio buy
Wfmb-am
2016-10-06
$7,455
Radio buiy
Wmay
2016-10-11
$5,472
Radio buy
Wlds
2016-10-07
$4,989
Radio buy
Wsmi
2016-10-07
$4,360
Radio buy
Wmay
2016-10-10
$2,736
Radio buy
Frye Williamson Press
2016-10-22
$2,328
Printing
Comcast
2016-10-28
$2,227
Media expenses
Sunspot Production
2016-11-08
$2,150
Media expenses
Heroic Age Studios
2016-10-28
$2,100
Advertising
Campbell Publications
2016-11-02
$688
Advertisement
Comcast
2016-10-15
$595
Media
Frye Williamson Press
2016-10-28
$560
Printing
Jacksonville Newspapers Inc.
2016-11-03
$315
Advertisement
Wfmb-am
2016-11-01
$300
Radio buy
Comcast
2016-10-13
$210
Media expenses
Campbell Publications
2016-11-02
$191
Advertisement
Wics
2016-11-04
$170
Media expenses
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